Lego company has opened the largest store in the world. It is located in Shanghai. It is reported by Reuters with reference to a company statement.
A two-storey store is located on the territory of Disneyland, which is due to open next month.
In mid-March edition of the China Daily reported that the store will occupy an area of 1,000 square meters. m. Then pointed out that, according to the company's expectations, China will enter the three largest Lego markets together with Germany and the United States. In his statement, Lego said that the Chinese market has become "one of the best performing markets in 2015".
Lego The company exists since 1916. Initially, details of famous designers were made of wood, but in 1947 they were made of plastic. Now the company's products are sold in 140 countries around the world. Last year the company's net profit was $ 1.34 billion, which showed growth of 31%. A year earlier, Lego has become the most profitable company among toy manufacturers in the world. Its net profit amounted to approximately € 940 million.
EmoticonEmoticon